THE BRAND, BUILT INTO THE BROWSER.
A responsive HubSpot website, custom page templates, motion, forms and the technical foundation behind the brand experience.
MARKETING LET'S TALK
SELECTED WORK · STRATEGY THROUGH EXECUTION
THEWORK
Not a folder of pretty things.
Three examples of what happens when the strategy, story and execution finally belong to the same idea.
SCROLL TO EXPLORE ↓BRAND
STORY
EXPERIENCE
01 — THE THROUGH LINE
THE OUTPUT CHANGES.
THE THINKING DOESN'T.
A personal brand, a global technology company and a new sports entertainment concept look nothing alike. They should not. The work begins by understanding what makes the business worth choosing—then building every touchpoint around it.
PROJECT 01 · YOU360 MARKETING
BUILDING THE BRAND
FROM THE INSIDE OUT.
Yes, I put myself in my own portfolio.
You360 began with a question I had spent years answering for other companies: what do you want to be known for? I built the positioning, voice, identity and digital experience around one clear idea—senior marketing leadership that understands the whole 360°.
- Brand strategy & positioning
- Messaging & voice
- Visual identity
- Website & content
THE POSITIONMAKE MARKETING
MAKE SENSE.
MAKE SENSE.
THE PROCESSUNDERSTAND.
BUILD. ACTIVATE.
BUILD. ACTIVATE.
THE VOICESMART. DIRECT.
DEEPLY HUMAN.
DEEPLY HUMAN.
THE RESULT
A brand that feels like the person behind it—and gives growing businesses a clear reason to call.
YOU360_MARKETING.EXEBRAND LOADING...
CONNECTING STRATEGY · STORY · EXPERIENCE0%
PROJECT 01 · THE ENGINE BEHIND THE BRAND
I DIDN’T JUST BUILD THE BRAND.I BUILT THE SYSTEM THAT RUNS IT.
You360 runs on a HubSpot engine I architected and built from the ground up—website, custom CSS, CRM, marketing automation, social planning and invoicing working as one connected business system.
EVERY OPPORTUNITY HAS A HOME.
Contact, company and deal architecture built to capture demand, organize opportunities and keep the customer journey visible.
INTEREST DOESN’T HIT A DEAD END.
Forms, lists, segmentation and automated follow-up designed to move attention into an actual conversation.
THE CONTENT HAS A SYSTEM.
Campaign planning, scheduling and publishing organized around a repeatable point of view—not a pile of disconnected posts.
THE WORK CONNECTS TO REVENUE.
Products, recurring retainers and invoicing connected to the same platform running the marketing and pipeline.
ONE CONNECTED SYSTEM FROM FIRST IMPRESSION TO PAID INVOICE
THE BRAND IN MOTION
NOSTALGIA GOT THE ATTENTION.STRATEGY MADE IT WORK.
THE GOT MARKETING? CAMPAIGN SYSTEM
I treated my own brand like I would a client's: find the idea only it can own, then give that idea enough range to keep moving. Familiar 90s moments became a recognizable creative platform for showing modern marketing thinking without sounding like another polished expert on LinkedIn.
194,655Impressions
74,223People reached
2,577Engagements
72%Outside my network
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I ATTENDED SO YOU DIDN'T HAVE TO.
A repeatable content format that turns dense marketing sessions into useful, opinionated ideas people can actually steal.
VIEW ALL 8 SLIDES ↗
THE RESULT
A recognizable brand platform that carried one voice across campaign creative, educational content, the website and social—and earned attention far beyond the people already following me.
PROJECT 02 · BLUECREST
A GLOBAL BRAND,
BROUGHT INTO FOCUS.
The challenge was bigger than a new look.
BlueCrest had deep expertise, established technology and a global footprint. It needed a brand system capable of communicating all three consistently. I led the strategic and creative transformation across messaging, identity, campaigns, sales tools, digital content and live experiences.
- Global brand strategy
- Identity system & guidelines
- Campaigns & sales enablement
- Tradeshow experiences
+36%BRAND AWARENESS
+55%ONLINE ENGAGEMENT
+42%WEBSITE TRAFFIC
+173%QUALIFIED LEADS
THE BRAND, IN THE ROOM
FROM A LINKEDIN POST
TO A 6,000-SQUARE-FOOT EXPERIENCE.
Tradeshow environments translated the brand into physical spaces designed for product discovery, customer conversations and unmistakable presence.
PROJECT 03 · CHICAGO SNOWBALLS
FINDING THE SOUL
INSIDE THE STORY.
This was never just about baseball.
Chicago Snowballs needed a story big enough to connect an inclusive sports experience, community purpose and commercial growth. I found it in the name itself: no two snowflakes are alike, yet together they become something bigger.
- Brand narrative
- Positioning platform
- Values & messaging
- Growth story
THE BIG IDEAEVERYONE BELONGS
EVERYONE BELONGS
IN THE LINEUP.
ENTERTAINMENT WITH PURPOSE.
THE RESULT
A strategic platform that turns an inclusive sports concept into a story about possibility, community, accessibility and joy.
YOUR BUSINESS DOES NOT NEED TO LOOK LIKE THESE.
IT NEEDS TO LOOK
LIKE ITSELF.
Let's find the idea only your business can own—and build from there.
START THE CONVERSATION